The University City Parks Council (UCPC) is excited to announce that the Sunburst California art installation at Standley Park, 3585 Governor Drive, has been completed. The artist muralist is Andrew Sanchez and is known by many as the designer of the Summer Concerts and UC Celebration banners, the silhouette street banners, and for his mural [...]
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What do KFC, Build a Bear, and Red Lobster have in common? They all failed while experiencing overwhelming success. This is known as the successful failure paradox. When a promotion goes so well that it tarnishes your brand. Here are three campaigns that started off as a great idea, but ended up failing so great. [...]
Let’s take a second and imagine you are the CEO of a multi-billion dollar company. Your profits are increasing, and your brand continues to be recognizable. What do you do next? Do you continue to foster your business? Or do you pull a 180 and completely destroy your brand recognition? Well, that’s exactly what these [...]
So you just started a business and launched a website, now what? In this ever changing digital climate, simply having a website isn’t enough. If you want your website to work for you, you must find ways to optimize your content and improve you sites ranking on the web. Here are 3 ways to improve [...]
When launching a company, project, or even a service, always remember that returning customers are the key to your success. When you focus on the customer experience first, then the customers will remain loyal. Seems simple, right? For many businesses, customer service and customer experience are essentially the same. If you want to have a [...]
Whether you are a newcomer, or an established business, chances are, you are no stranger to marketing. As the concept of a "entrepreneur" becomes more mainstream, so must the marketing tactics. Here are a few marketing basics that will help launch your next product. Be Authentic: When speaking with your audience, authenticity always says wins. [...]