Launched a Website? Now What?

So you just started a business and launched a website, now what? In this ever changing digital climate, simply having a website isn’t enough. If you want your website to work for you, you must find ways to optimize your content and improve you sites ranking on the web.

Here are 3 ways to improve your chance of being found online:

Understand the Value of SEO

Let’s start off by explaining what SEO is. SEO stands for “search engine optimization.” It’s the process of increasing your website traffic through search engine results. Knowing SEO techniques will help you rank higher on search engines.

Optimize Your Content: Understand your audience and utilize top keywords. Create content around those keywords, and use related concepts and search terms within that content.

Add Value: Your blog posts should inform your prospects and keep your audience engaged.

Develop and submit a sitemap: Sitemaps make it easier for search engines such as Google to index your website and for users to move between your pages logically. Submit your sitemap to search engines such as Google to remain as up-to-date as possible.

Focus on Functionality

Optimize for all Screen Sizes

Optimize you website for every screen size. Your prospects are on the go, so make sure you site is responsive for mobile devices. I recommend going mobile first in the website development stage in order to avoid the pitfalls of losing the on-the-go client.

Remove Unwanted Pages

Have you ever visited a site and received a 404 error? Audit your website and delete any outdated pages in order to keep your website as up-to-date as possible.

Keep Your SSL Updated

Web security is becoming paramount for web users as cyber threats increase. An SSL certificate authenticates the identity of a website, so visitors know they are on a secure website.

Link Your Social Media Channels to Your Site

Encourage your audience to follow you on social media. Integrate your social media channels on your website. You can also incentivize readers to follow you by promoting special deals on your social media channels. It may seem counterintuitive to lead prospects away from your site, but having an active successful social media strategy will, in turn, benefit your website.

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