The University City Parks Council (UCPC) is excited to announce that the Sunburst California art installation at Standley Park, 3585 Governor Drive, has been completed. The artist muralist is Andrew Sanchez and is known by many as the designer of the Summer Concerts and UC Celebration banners, the silhouette street banners, and for his mural [...]
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‘Case Study’ Category
What do KFC, Build a Bear, and Red Lobster have in common? They all failed while experiencing overwhelming success. This is known as the successful failure paradox. When a promotion goes so well that it tarnishes your brand. Here are three campaigns that started off as a great idea, but ended up failing so great. [...]
Let’s take a second and imagine you are the CEO of a multi-billion dollar company. Your profits are increasing, and your brand continues to be recognizable. What do you do next? Do you continue to foster your business? Or do you pull a 180 and completely destroy your brand recognition? Well, that’s exactly what these [...]